If you are running a business, regardless of what industry you are working in, you should boost your marketing strategies and ROI; for those purposes, you will need the best marketing tools. With digital marketing tools, you can execute your marketing plans in the most efficient manner. In addition, such marketing tools for businesses can be used to make necessary customizations whenever required.
As marketers trying to get as much traction as possible for their brands, you must strive to create innovative and better strategies in 2023.
So in the spirit of a new beginning, we're sharing the five most influential and effective digital marketing tools. And even if you're already using some popular marketing tools, it's imperative to constantly outshine your competitors with the newest tools in the market. Therefore, we indeed encourage you to experiment.
Then let'slet's dive right in!
Hootsuite
The price ranges from $49 per month for a single user to $739 per month for five (with additional features).
You can use this tool to track and manage multiple social media channels. Hootsuite lets you schedule, create and post content over several social media platforms, including all the popular ones like Instagram, YouTube, Twitter, Facebook, LinkedIn, Pinterest, and many more. In addition, Hootsuite monitors all your social media accounts in one window, proving to be one of the most intuitive, easy-to-use, and visual tools available today!
Some of its great features include its inbox feature, which lets you manage both private and public engagement in one place, and its data analytics and social listening tools are excellent for measuring and optimizing the performance of your campaigns.
Sprout Social
Price: Ranging from $89 per user per month.
It is excellent for customer support and Social media listening.
Sprout Social is a multi-purpose social media management tool with options for publishing, engagement, studying analytics, and more. The main difference between this tool and Hootsuite is its superior customer service. Sprout Social has a phone and email support, making it an ideal choice for those new to social media marketing and needing extra help.
Just like Hootsuite, it also has excellent social media listening features that let you handle the global social media conversation. You can identify gaps in brand management or your strategy. The audience discovery capabilities in the platform are also great for discovering influencers you could follow or engage with.
Salesforce Essentials
Price: Ranging around $25 per user per month.
This tool is suitable for small businesses and startups with up to 10 users.
Every marketing team needs customer relationship management (CRM) software since it is vital for getting and following up on leads and tracking customer information. There are many CRMs on the market; Salesforce is most likely the best-known. While there are CRMs that are easy-to-use as straight off the shelf, Salesforce makes the list as it is unrivaled in terms of customizability.
Salesforce Essentials also provides a smaller and less complex implementation of the larger versioned platform for smaller businesses and teams.
You can adapt the system to accommodate your marketing processes, automate reports, create new fields, capture link clicks, connect it to your email campaign software, conversions, and more.
ZoomInfo
Price: Varies according to the services you use.
Suitable for Comprehensive B2B sales/marketing contacts.
Capturing leads is certainly essential, but building and maintaining an organized database of contacts shouldn't be forgotten. Lead and customer contact information is constantly changing, and keeping your lead database up-to-date is like a full-time job. Fortunately, ZoomInfo lets marketers use precise and updated contact details that can be used to generate new leads.
While similar platforms are available, ZoomInfo employs machine-learning algorithms to find contacts from millions of sources. It also identifies the correct information to authorize publication on the platform. Since this happens instantaneously, you can be sure your contacts are up to the minute; you'll know when an employee gets a new job, a company changes status, or a new office opens; such information is invaluable for creating high-precision campaigns.
MailerLite
Price: Free for a single user and up to 1,000 subscribers. There is custom pricing for larger companies.
It is suitable for small businesses seeking a user-friendly email marketing tool.
MailerLite is practical and sufficient for running primary email campaigns off the ground. Essential tools in the platform include theme templates and text, high-volume sending, and data import and export tools, notably, even on the free version. Nonetheless, you'll have to pay once you have sent 1,000 subscribers (or for additional options) MailerLite is a good option for small businesses.
MailerLite also offers precise reports with tracking for things like open and unsubscribes, click-through rates, and user devices.
Conclusion
Digital marketing can be challenging but creatively rewarding. But it also often comes with much admin. Using digital marketing tools like those as mentioned above, and many more similar ones, you take the stress out of your digital marketing planning by automating the boring, monotonous, or complex stuff.
