We began by developing a site-wide and integrated keyword strategy. Then, through holistic and comprehensive analysis, we were able to take an informed approach to the new website architecture that was built, unraveling user intent and organizing the website content around that intent.
The technical SEO, that is, the development of the new site, was solely based on SEO science. We paired these recommendations with a URL strategy that aimed at capitalizing on past authority and value that the brand had already earned.
Next, we also provided the client with recommendations to merge and remove sections of the old site to make sure the new site is streamlined, optimally organized, and user-friendly to support the keyword strategy best.
With our data-driven approach, we tracked down the most highly trafficked pages. We enabled our clients to focus on the highest priority opportunities while making full use of existing SEO equity. Once the site was launched, real-time SEO monitoring quickly identified and resolved any issues that arose.