The results of our ASO work were significant. Within just a few months, the app's search rankings had improved significantly, with the app now ranking highly for relevant keywords. The improved metadata also led to an increase in app store impressions and downloads. In fact, within six months of working with us, the app's downloads had increased by 40%.
The review management strategy also paid off, with the app's overall rating improving from 3.5 to 4.5 stars. This increase in rating not only improved the app's trustworthiness among potential users but also helped to improve the app's ranking in the app stores.
Finally, the improvements to the app's user experience resulted in a higher user retention rate. Users were spending more time on the app, and the number of matches and messages exchanged had increased significantly.
In conclusion, our ASO services had a significant impact on the performance of our client’s app. By optimizing the app's metadata, improving the app's ratings and reviews, and enhancing the user experience, we were able to significantly improve the app's search rankings, impressions, downloads, and user retention rate. As a result, the client saw a significant increase in its user base, and the app is now well-positioned to continue its growth in the competitive world of dating apps