Case Study

Improving Downloads For A Dating App Following Custom ASO Strategies


The world of dating has undergone big changes in the last decade. With the advent of dating apps, people are increasingly turning to online platforms to find their perfect match. One such dating app run by our clients was facing a major challenge in attracting new users and retaining existing ones. The company approached us to help them with their App Store Optimization (ASO) services to address the issue.

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A Glance At The Detail

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The Problem

When we first began our perusal of the app, we identified a number of issues that were affecting the app's performance in the app stores. Firstly, the app had a low search ranking for relevant keywords. This meant that the app was not visible to potential users who were searching for dating apps in the app stores. Secondly, the app's metadata - the title, description, and screenshots - was not optimized for conversion. Users who did stumble upon the app were not enticed to download it. Finally, the app's ratings and reviews were subpar, leading to a lack of trust among potential users.

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The Solution

We began our ASO work by conducting extensive keyword research to identify relevant keywords that could be targeted in the app's metadata. We then optimized the app's metadata by incorporating these keywords in the title, description, and screenshots. We also ensured that the metadata was well-written and compelling, with a strong call to action to encourage users to download the app.

To improve the app's ratings and reviews, we implemented a review management strategy. We responded to all reviews, both positive and negative, in a timely and professional manner. This helped to build trust among users and also provided us with valuable feedback to improve the app.

We also worked on improving the app's overall user experience. We identified areas where the app could be improved, such as the onboarding process, the matching algorithm, and the messaging system. We provided recommendations to the development team to implement these improvements, which resulted in a more engaging and enjoyable user experience.

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The Results

The results of our ASO work were significant. Within just a few months, the app's search rankings had improved significantly, with the app now ranking highly for relevant keywords. The improved metadata also led to an increase in app store impressions and downloads. In fact, within six months of working with us, the app's downloads had increased by 40%.

The review management strategy also paid off, with the app's overall rating improving from 3.5 to 4.5 stars. This increase in rating not only improved the app's trustworthiness among potential users but also helped to improve the app's ranking in the app stores.

Finally, the improvements to the app's user experience resulted in a higher user retention rate. Users were spending more time on the app, and the number of matches and messages exchanged had increased significantly.

In conclusion, our ASO services had a significant impact on the performance of our client’s app. By optimizing the app's metadata, improving the app's ratings and reviews, and enhancing the user experience, we were able to significantly improve the app's search rankings, impressions, downloads, and user retention rate. As a result, the client saw a significant increase in its user base, and the app is now well-positioned to continue its growth in the competitive world of dating apps

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